9 Tips To Create A High-Converting Landing Page Design [+ Free Template]

By Adam

9 Tips To Create A High-Converting Landing Page Design [+ Free Template]

Creating a high-converting landing page design is essential for businesses looking to increase their online conversions. It is often the first impression potential customers have of your business. Whether you’re selling products or services, the right landing page design can make all the difference when it comes to capturing leads and converting visitors into paying customers. 

But what makes a good landing page? How do you create one that stands out from the competition and encourages people to take action? In this blog post, we will provide 9 tips on how to design an effective and winning website landing page that will help grow your business by boosting your conversions and increasing ROI. We’ve also included a free template that can be used as a starting point for your custom landing page design so you can get started right away! Keep reading to learn more.

gif of dory telling nemo to keep reading

Tip 1: Understand the purpose of your landing page

A landing page is your chance to make a strong first impression, communicate your value proposition, and offer something valuable to potential customers. Understanding its purpose will help you decide what content to include and how it should be structured.

Landing page design isn’t just about choosing the right colours, uploading a few images, and adding some engaging copy. It’s about understanding what motivated your audience to click on your landing page in the first place. Did they respond to an ad? Was it from organic search? Knowing the ‘why’ allows you to hone in on the primary purpose of your landing page – addressing the issue that brought them there. This means truly understanding the key messages, desired action, and incentives that will drive your user to take the desired action.

While designing, make sure to ask questions, never assume, and include a call-to-action (CTA) that stands out. If you can make sure your landing page is focused on the problem, solution, and outcome that brought users there in the first place, then you’ll be set up for landing page success.

Tip 2: Create a compelling headline

Craft the headline of your landing page with care. It’s your opportunity to draw people in and give them a taste of what they’ll find within your design. Be creative, be informative, and be witty – the more enthralling your headline is, the more visitors will stay on and interact with your landing page. Your headline needs to be powerful enough to draw people in, while also succinctly conveying the core message. 

Keep an eye out for relevant keywords that can help attract potential customers, but don’t let them get in the way of catching people’s attention with an intriguing statement. Once you have a headline in place, tweak it as needed until it perfectly reflects the landing page design.

Screenshot of Netflix's sign up page
Netflix boasts a remarkable and to-the-point headline that ascertains what the company is all about

Tip 3: Keep the most important elements of your landing page ‘above the fold’

When it comes to landing page layout, remember that what’s above the fold is just as important if not more so than the rest. Make sure your landing page’s most valuable pieces of information and visuals are above the fold. Placing relevant messaging, visuals, and calls-to-action all within the top portion of your landing page allows website visitors to easily access this key information. It also reduces friction and can lead to higher conversion rates. That way, visitors don’t have to scroll down for ages to find the best pieces of content you’re offering.

Put all your important points – such as special offers or lead magnets – in a clear and concise format near the top of your landing page, so that potential customers can act before they lose interest or forget why they clicked in the first place!

Tip 4: Use visuals to draw attention and explain your message quickly

People understand visuals much quicker than they can process text, making visual elements a great tool if you want to get the most out of it in the least amount of time. When landing page design is done correctly, visuals can be extremely effective in drawing the attention of visitors and communicating your message quickly.

A well-chosen visual can represent a thousand words in an instant, conveying powerful ideas effectively and efficiently. It helps users digest the information on the page and understand their next steps. From infographics to clever illustrations to stock images, building the right visuals into your landing page design can make all the difference in developing an effective strategy that converts customers and keeps them coming back for more. Use visuals such as graphics, illustrations, or photographs strategically and avoid visual overload.

Gif of Figma's landing page
Figma is a great example of a website landing page that utilizes impactful visuals to illustrate its various features and use cases

Tip 5: Make sure the copy is concise, clear and persuasive

Creating the perfect landing page for your website can be like constructing a work of art: you need to ensure each element is constructed with the utmost attention to detail to achieve optimal results.

When writing landing page copy, it’s important to keep this in mind while also ensuring that it is concise, clear, and persuasive without much fluff. Keep it tight, anticipate user interests and needs, interject a little wit if possible (the right tone of voice can help draw people in) and create concise yet powerful statements that grab people’s eye. If done right, landing page copy should leave a lasting impression on your target audience!

Tip 6: Include customer testimonials or social proof

Nothing is more convincing than what other satisfied customers have experienced.  They add a level of credibility, help your landing page to have greater social proof, and reassure prospects that you are reputable. The more genuine user reviews you have from actual customers, the more persuasive your landing page design becomes. Studies show that customers are more likely to click on a landing page after seeing positive comments from other clients. Not only that, but having these public endorsements of your product or service can earn you credibility in the eyes of new potential leads. 

Word-of-mouth recommendations from those who have used the product or service can provide an added layer of reassurance that words alone on a landing page simply can’t do. Showcasing the evidence of user satisfaction speaks volumes about the value you provide and reinforces that purchasing a product or service from you can be trusted. Coherent and balanced use of reviews, ratings, awards, pictures, videos and case studies can make all the difference in gaining loyal repeat customers. Social proof is an incredibly powerful way to build trust with prospects, so don’t neglect this key landing page element. Prospects turn into purchasers when social proof guides the way!

Tip 8: Provide a strong call-to-action (CTA) button that stands out from the rest of the design

A landing page’s design is only as effective as its call-to-action button. It’s important to provide a CTA button that stands out from the rest of the design and is impossible to miss. Doing so ensures that the landing page will be successful in driving conversions and achieving its goals.

To achieve this, use colour, font size, shape and other elements to make sure the CTA button has a distinct visual impact on audiences and captures their attention immediately upon landing on your landing page. Don’t miss the opportunity to make a positive impression with clever, creative designs – choose colours and shapes that will stand out and provide an eye-catching feature that encourages customers to click through to the offer. Use bright colours and concise text to encourage users to take action—a phrase like “Act Now” or “Sign Up Today” will get the message across while remaining friendly yet authoritative.

Screenshot of Kinsta's call-to-action
Kinsta directs the user’s attention towards its CTA by using bold text and vibrant colours

Tip 9: A/B test different versions of your landing page design to see which one performs better

When it comes to landing page design, the battle of the pages is always on. A/B testing your landing pages can help you optimize conversions by identifying which design performs better and tailoring campaigns accordingly. With A/B testing, you’re able to compare two different versions of a page with different content, structure or design elements and determine which one works better for delivering results. This takes out the guesswork and enables you to hone in on what will directly engage customers most effectively. You get a more accurate insight into what your users prefer and don’t prefer and can then adjust your landing page with data-driven results.

While crafting a landing page, don’t forget that testing is an intricate part of the process if you want to effectively reach your goals! Analyzing data may not be everyone’s cup of tea but being able to see how every small change can have a big result is an exciting proposition indeed.

Bonus: Download a free high-converting landing page template for inspiration!

We know the power of an effective landing page – and now you can get yours off the ground quickly with this free landing page template. Download the free 'SaaSpal' Template here The template is designed to attract visitors, and boost conversions. It comes with all the bells and whistles — built-in colours, fonts, and even a few sleek animations. Moreover, it’s designed for mobile devices!

This template has already been tested and proven to deliver results, so all you have to do is customize it according to your brand’s needs.


Creating a high-converting landing page doesn’t have to be difficult. By following these 9 tips, you can create an effective landing page that drives conversions in no time! When designing your pages, remember to keep it simple with just a few easy-to-follow links, provide a strong call-to-action button that stands out from the rest of the design and A/B test different versions of your landing page design. With this knowledge in hand, you’ll be well-equipped to craft engaging designs that will captivate users and boost sales for your business.

Need help getting started? Our team of experienced designers will work with you to craft a high-converting, visually stunning landing page that is tailored to your specific needs and make sure your page is designed to convert visitors into leads or customers.

About the author

I'm nobody's taxi service but I take pride in driving the bus! Upbeat, energetic serial entrepreneur on the quest to serve and help people. I enjoy long walks on short beaches and adventurous, adrenaline-pumping activities. I'm a normal bloke doing abnormal bloke things!
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