Your organization’s website is a critical component that potential clients utilize to form their initial impression. Whether you are a small business or a large corporation it’s a good idea to revamp your website for a better experience. In this post, we’ll be going through the importance of what, when, and why you should redesign your website.
What Is A Website Redesign?
A website redesign consists of designing and developing a new website from scratch. This is similar to renovating a home by removing the carpet, furnishing the rooms, installing granite countertops, and then painting. Taking the same analogy, sometimes the home is so old and outdated, that demolishing it and building out a brand new home is a better option.
When Should You Redesign Your Website?
According to Forbes, the average lifespan for a website is 2 years and 7 months. Read this Forbes article to learn more However, this may vary depending on the industry, trends, customer demands, constant advancements in technology and design, and your target audience.
6 Major Reasons To Revamp A Website
1. Your Website Looks Outdated
Organizations undergo website redesigns for a number of reasons but the most common reason is an outdated website. Having an old website can be detrimental to the brand of your organization, particularly if there is heavy competition in your space and a ton of options for customers to choose from. Customers tend to be more inclined to choose a company that is following new trends and has a well-designed website because it makes them feel safe and makes you look reliable.
2. Your Goals & Strategies Have Changed
To avoid losing consumers to competitors it’s critical that your strategy and goals are current and reflect the organization. If your goals and strategy have changed it’s necessary to revamp the website to reflect the changes. It’s important for consumers to know how your firm is doing as they will look at the organization’s website before contacting you.
3. Old Websites Don’t Work Efficiently
If your website looks good but doesn’t perform correctly most consumers tend to leave the site and go onto another functional website. For example, if your website form just won’t let a user send a submission through, that person would just simply leave and find a website that would accept their submission.
4. Trends Have Changed
Design trends change year to year and a website can quickly appear pretty obsolete compared to other sites. A few years ago the design trend was more complex with enormous graphics compared to today’s design trends which are more minimalistic and clean. If your website is still using Adobe’s flash player, you absolutely need a website redesign.
5. Not Mobile Friendly
Responsive! That’s the name of the game. I’m deeply saddened that I even have to mention this but if your website isn’t easily viewed on your phone or tablet, please get a new website! If you find yourself ever saying to someone, “Oh, it doesn’t quite work on your phone, but check it out on a desktop” – get help now with our website design service. Take a look at our website design & development service
6. Can’t Be Found On Google
A website redesign can assist you in improving the structure of the website so that it can be found easier on search engines (Google, obviously none of the other search engines even matter lol) and is more SEO friendly. Adding great content and material that corresponds to what users are looking for will help improve the relevance of your website.
Why A Website Redesign Is Important
In today’s society, everything is virtual and online therefore organizations have to take time and invest resources into marketing. An organization’s website should be at the top of the list for marketing as it represents your brand and its first impression. If your website has an outdated design or it is difficult to use, users will leave without taking time to look into the company or what they’re about. According to Forbes, Read this Forbes article to learn more 38% of users will stop interacting with a website if the layout is unattractive. A website redesign will generate more leads and sales by engaging new demographics with a more efficient and attractive site. Your website is one of the most powerful marketing assets in your marketing bat belt. When customers arrive on your website how they perceive your brand has a huge influence on their likelihood of taking action and becoming a lead.
In today’s digital age, your website is often the first impression your brand will make on potential customers or partners. Your website is where you get the opportunity to create an experience with your target audience even before you meet them. You want that experience to be reflective of your brand and the organization’s values. The advantages of redesigning your website sooner will have a significant influence on your brand and customers.