Top 6 Website Design Trends in 2022

By Adam

Top 6 Website Design Trends in 2022

If you’re like me, you’re always looking ahead to what’s next in order to stay ahead of the competition. I’ve got some good news for you – we’ve predicted the top 6 website design trends for 2022! Keep reading to find out what they are and see examples of the trends with tips!

It’s hard to believe that we’re already halfway through the year, and that means it’s time to start thinking about what website design trends we can expect to see in the second half of 2022. The internet is always changing and it’s important that we stay ahead of the curve so that our websites are attractive and user-friendly. In this blog post, we will discuss six of the top trends that we think will dominate web design in 2022!

Some of these trends have already started to gain traction but will likely become more mainstream as we move forward. Keep these in mind when designing or redesigning your company website, as they are likely to help you stand out from the competition and appeal to modern users.

The Top 6 Website Design Trends in 2022

Trend 1: User-Centric Approach

One of the most important things to consider when designing a website is the user experience. In other words, how easy is it for someone to navigate your site and find what they’re looking for? This will become even more important in 2022 as we see an increase in user-centric design.

What does this mean for you? Make sure that your website is designed with the user in mind. Anticipate how users will interact with your site and what their needs are. If you can make their experience as seamless and enjoyable as possible, you’re more likely to keep them coming back and keep them engaged!

Screenshot of Headspace's Website
Check out the full website visit headspace.com

Tip: Focus On The User

Ask yourself, what are my users coming to my website for? They could be coming to download your ebook, donate to a cause, or contact you regarding your services. Whatever they’re coming for, put this at the very top of your website, it’s all they care about – users are all about “What’s In It For Me”.

Trend 2: Increased Use of Animations

Another trend that we think will become more popular in 2022 is the use of animations. Website animations have come a long way in recent years and can be used to add an extra layer of interest or engagement to your site.

Think about using animations to guide users through your site or highlight certain elements. Be sure to use them sparingly, they can be a great way to add some personality to your web design and let your brand shine.

Screenshot of Newcomp Analytics' Website
Check out this website in action visit newcomp.com

Tip: Don’t go animation-crazy

Instead, opt for more subtle animations to emphasize and complement your website to reflect your brand.

Trend 3: Creative Typography

Websites are becoming more and more visual, which means that typography is playing a larger role in design. In 2022, we think we’ll see an increase in the use of creative typography, with designers using it to add interest and personality to their sites. Typography can be used to create a unique look and feel for a website and can help to convey the tone and message of the brand.

With this in mind, use creative typography on your website to help it stand out from the competition. This trend is likely to become more popular in 2022, so now is the time to start.

Screenshot of NCDA's website
Check out the full website visit ncda.biz

Some things you might want to consider are:

  • Using different fonts for different sections of your site
  • Incorporating hand-drawn or custom fonts
  • Playing with size and scale
  • Adding colour or other effects to your text

Trend 4: Better Scrolling Experience

Scrolling has become the norm on the web and users are now used to scrolling down long pages of content. However, this doesn’t mean that all scrolling experiences are created equal. In 2022, we think we’ll see a focus on creating better scrolling experiences.

One way to create a better scrolling experience is to use parallax scrolling. This is a technique where the background image or video scrolls at a different speed from the foreground content, creating an immersive and engaging experience.

Screenshot of Marble's Website
Check out this website in action visit marble.studio

Some things you can do to create a better scrolling experience include:

  • Adding smoother scrolling or parallax effects to your pages
  • Breaking up long blocks of text with images or other visual elements
  • Using sticky headers or other navigation elements to help users move around your site
  • Hiding headers when users scroll down to increase the visible real estate and showing headers when users scroll back up

Trend 5: Greater Use of Illustrations

Illustrations are a great way to add personality and interest to your website. In the past, they were used sparingly but we think that in 2022 we’ll see an increase in their use, particularly as more designers experiment with different styles.

There are endless possibilities when it comes to using illustrations on your website. You can use them to add personality, tell a story, or simply break up long blocks of text.

Screenshot of Humans 3.0 Website
Check out the full website visit humans.wannathis.one

If you’re thinking about using illustrations on your site, consider using:

  • Hand-drawn or custom illustrations
  • Illustrations with a vintage or retro feel
  • Minimalistic illustrations
  • Whimsical or fun illustrations

Trend 6: Importance of Page Speed

Finally, we think that page speed will become even more important in 2022. With users having less and less patience, it’s essential that your website loads quickly and smoothly. If it doesn’t, you’re likely to lose visitors and we don’t want that! So, what can you do to improve your page speed?

There are a few things you can do to improve your page speed, such as:

Takeaway

So, there you have it – the top 6 website design trends in 2022. If you’re thinking about revamping your website or creating a new one, keep these trends in mind to ensure that your site is ahead of the curve. Having a site that is user-centric, uses creative animations and typography, scrolls well, has more illustrations, and loads quickly will ensure your visitors have a great experience – and who knows, they may even stick around long enough to buy something! By keeping these trends in mind, you can create a website that is not only stylish but also functional and user-friendly.

Ready to jump aboard? If you need help putting any of these trends into action, our team is more than happy to lend a hand. Contact us today to get started on creating the perfect website for your business.

About the author

I'm nobody's taxi service but I take pride in driving the bus! Upbeat, energetic serial entrepreneur on the quest to serve and help people. I enjoy long walks on short beaches and adventurous, adrenaline-pumping activities. I'm a normal bloke doing abnormal bloke things!
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